A few years ago I met Mathilda from a company out of Sweden called NOCCO. She were launching a brand of Carbonated (Fizzy) Drinks which contained BCAA (Branched Chain Amino Acids) with and without Caffeine, or KOFFEIN as it were listed back then, with names like RODA BAR and PARON, none of the cans were in English but they tasted great.
Body Power Explosion
The stand NOCCO had at the Body Power Expo were not more than the size of a Box Room, with Mathilda and I believe 2 maybe 3 staff, fast forward to 2016 and the stand were 3 maybe 4x larger, with a mountain of NOCCO which were probably bigger than the original stand. All the cans are now in English with the same nice print quality, with a semi mat finish, which made them easy to grip even with wet hands. I think there were about 7-8 Staff including Mathilda who says she’s loving the expo and plans to get bigger and bigger each year.
What I found interesting from a marketing perspective is, Mathilda tackled the show with what I could only describe as blixtkrig as the Swedish say or blitzkrieg as we’re more familiar as, which “lightening war”. A number of stands told me, she visited them and dropping a case or two off for the stand. This meant NOCCO had “peppered” than expo, it were EVERYWHERE, almost every Athlete on every stand were drinking it.
One athlete told me, they were fuelled purely by NOCCO, although the can says not to mix with Alcohol, another athlete told me its amazing with a certain Russian drink. This does kind of negate the zero carb thing though.
Product Flavours and Nutrition
Now the drinks themselves are 330ml and come in Pear, Peach, Mixed Berry and Citrous and Elderflower Flavours, all are Carbonated (Fizzy) and all but the latter are Caffeinated with 180mg, and contain ratios of 4:1:1 or 8:1:1 of Leucine, Valine and Isoleucine and some have L-Carnitine, and Citrous and Elderflower is Caffeine Free, no Carnitine, and 4:1:1 blend of BCAA. I’ll add some Label information soon along with some product photo’s too.
They all contain, between 3-6g-ish of protein, along with Vitamin D, Biotin, Folic Acid, Niacin, Vitamin B6 and Vitamin B12, but what is most shocking for example is Citrous and Elderflower is 20 kcals NONE of which come from Carbs in fact none of the flavours contain any carbs, the 5g of protein in the citrous is the source of the 20kcal (4kcal per gram), the other flavours have various amounts of each vitamin, protein and mineral, but all around 20kcals and zero carbs.
I have to say, this is one of the best products I have sampled, certainly the best fizzy drink, and most impressive stats, I’d say top 3 products from the expo and potentially the best marketing.
At some point I’d like to talk more in depth about branding, company name, and product development, not to mention working out the tastes. Many of these drinks frankly taste horrendous, others taste so chemical and artificial its shocking but this seems to be bang on.